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Gain stakeholder support through narratives, says business guru

Gain stakeholder support through narratives, says business guru

By John Glynn

Business strategist Kaihan Krippendorff, author of Outthink the Competition, advises that storytelling can communicate a shared vision, helping to shape stakeholder support

Krippendorff was the keynote speaker during a March 13 program at the 2014 ABA Bar Leadership Institute in Chicago. ABA BLI, a leadership training program for state, local and special-focus bar leaders, is presented annually by the Standing Committee on Bar Activities and Services and the Division for Bar Services.

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