In “Personal Branding in One Hour for Lawyers,” personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions and achieve greater success as a lawyer in the process. In just one hour, lawyers will learn to:
- Discover their personal brand and learn why it matters to colleagues and clients.
- Use their personal brand as a marketing tool.
- Create effective marketing materials for their brand.
- Network successfully to implement their personal brand.
- Communicate their brand effectively.
Goshtasbi is founder and CEO of a personal branding company in San Diego. Previously, she worked for 15 years as a securities attorney in multiple areas of corporate law, including at the Securities and Exchange Commission.
Title: “Personal Branding in One Hour for Lawyers”
Publisher: ABA Law Practice Division
Product Code: 5110765
Size: 7 x 8.5
Orders: 800-285-2221 or www.ShopABA.org
Editor’s note: Review copies are available by sending an email to Lindsay Dawson at Lindsay.Dawson@americanbar.org. If you publish a review of this book, please send tear sheets or a copy for our files to Lindsay Dawson, American Bar Association, Book Publishing, 321 N. Clark St., Chicago, IL 60654.
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