The Consumer Law Revolution: The Lawyer’s Guide to the Online Legal Marketplace, a new book from the ABA Law Practice Management Section, will guide lawyers through this new environment and help them better understand the marketing power offered by branded legal services networks, such as Rocket Lawyer, Avvo, LawZam, LexSpot and others. The Consumer Law Revolution will help lawyers:
- Develop an online presence for their legal brand.
- Learn how branded networks operate — and how best to use their services.
- Market their practice through online directories, legal networks, lawyer matching sites, forums, document sharing platforms and more.
- Understand the ethics considerations involved with online legal marketing.
Author Stephanie L. Kimbro is the director of the North Carolina branch of Burton Law LLC. Before working with Burton Law, Kimbro operated a virtual law office for six years, delivering unbundled North Carolina estate planning and small-business legal services to clients online. She is also the author of Limited Scope Legal Services: Unbundling and the Self-Help Client and Virtual Law Practice, also published by the ABA Law Practice Management Section.
Title: The Consumer Law Revolution: The Lawyer’s Guide to the Online Legal Marketplace
Publisher: ABA Law Practice Management Section
Product Code: 5110753
Orders: 800-285-2221 or www.ShopABA.org
Editor’s note: Review copies are available by sending an email to Lindsay Dawson at Lindsay.Dawson@americanbar.org. If you publish a review of this book, please send tear sheets or a copy for our files to Lindsay Dawson, American Bar Association, Book Publishing, 321 N. Clark St., Chicago, IL 60654.
The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law — marketing, management, technology and finance — through its award-winning magazine, webzines, educational CLE programs, website and publishing division. For more than 30 years, LPM has established itself as a leader within the legal profession by producing ABA TECHSHOW, the world’s premier legal technology conference and expo, and through its publishing arm, which has more than 90 titles in print.
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