Marketing

The Busy Lawyer's Guide to Success: Essential Tips to Power Your PracticeThe Lawyer's Field Guide to Effective Business DevelopmentThe Lawyer's Guide to Building Your Practice with Referrals

The Busy Lawyer's Guide to Success: Essential Tips to Power Your Practice
By Reid F. Trautz and Dan Pinnington
This guide focuses on eight key topics of interest and importance to all lawyers: client service, marketing and client development, technology, coping with e-mail, making (more) money, ethics and professionalism, firm management and operations, and strategy and planning.
156 pages | Paperback

The Lawyer's Field Guide to Effective Business Development
By William J. Flannery
Flannery's approach to winning and retaining long-term, attractive clients is detailed and sensible. He proves that with the right approaches, the appropriate homework and diligence, and a little bit of courage, any lawyer can not only be smart, but effective as a client relationship manager and advocate.
164 pages | Paperback

The Lawyer's Guide to Building Your Practice with Referrals
By Steven J. Shaer
This book provides step-by-step guidelines for building relationships with referral sources, getting and managing new referrals, developing networking skills, and transforming acquaintances into clients.
97 pages | Paperback
Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New BusinessWinning Alternatives to the Billable HourWomen Rainmakers' Best Marketing Tips, Third Edition

Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
By Robert N. Kohn and Lawrence M. Kohn
Selling is an important skill because it can bring you greater income, security, power, new friendships, intellectual stimulation, emotional fulfillment, better clients, more freedom, and fun! It is a way to communicate one's professional expertise to potential clients.
230 pages | Paperback with CD-ROM

Winning Alternatives to the Billable Hour
By Mark A. Robertson and James A. Calloway
The revised third edition of this highly acclaimed book provides you with tools you can use in your practice to implement and evaluate alternative billing methods, including real case studies of lawyers and firms successfully using alternative billing to deliver value to both the client and the lawyer.
176 page | Paperback with CD-ROM

Women Rainmakers' Best Marketing Tips, Third Edition
By Theda C. Snyder
Updated third edition marks 20th Anniversary of Women Rainmakers
Anyone involved in marketing a firm can learn from the down-to-earth advice in this book. If you are looking for a practical, realistic, and cost-effective approach to marketing, you'll benefit from this pocket guide!
172 pages | Paperback


From the Law Firm Associate's Development Series

The Law Firm Associate's Guide to Connecting with Your ColleaguesThe Law Firm Associate's Guide to Connecting with Your Colleagues: Trainer's Manual
The Law Firm Associate's Guide to Connecting with Your Colleagues
(Main Volume)
By Barbara Miller and Martin Camp
The second volume in the Law Firm Associate's Development
Series will help you learn how to effectively work together
with your colleagues to achieve high levels of productivity and
success in your law office.
138 pages | Paperback
The Law Firm Associate's Guide to Connecting with Your Colleagues
(Trainer's Manual)
By Barbara Miller and Martin Camp
The accompanying training manual puts the book's ideas into action with practice exercises and techniques that can be customized specifically to personality type and experience level.
56 pages | Paperback
The Law Firm Associate's Guide to Personal Marketing and Selling SkillsTrainer's Manual for the Law Firm Associate's Guide to Personal Marketing and Selling Skills
The Law Firm Associate's Guide to Personal Marketing and Selling Skills
(Main Volume)
By Catherine Alman MacDonagh and Beth Marie Cuzzone
Establishing positive client relationships is the key to success, whether a lawyer is just starting out or if they've had many years of experience. This first volume in the ABA's Law Firm Associates Development Series will unravel the mystery with straightforward advice from the real-world.
160 pages | Paperback with CD-ROM
Trainer's Manual for the Law Firm Associate's Guide to Personal Marketing and Selling Skills
(Trainer's Manual)
By Catherine Alman MacDonagh and Beth Marie Cuzzone
The training manual puts the book's ideas into action with practical exercises and techniques that can be customized specifically to personality type and experience level.
64 pages |Paperback

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