What is a blog? A blog, also known as a weblog, is a vehicle for publishing information in an online format. Blog programs offer easy word processing to allow even novice computer users a way to create, edit and submit content for their blog. Posts are presented in a chronological order and can be tagged by topic for future reference. Blog posts are also archived and can be searched by users.
A blog can be used by a law firm in a way similar to a newsletter. If a firm wants to alert its clients to an area of expertise, a change in a law that affects clients or maybe the addition of a new practice area, the blog is an immediate way to pass along that information. Since blogs are meant to have current and dynamic content people considering starting a blog will want to think about how much time they will have to devote to it. Setting up a regular schedule for posting, such as weekly, will help keep the content fresh and interesting. Offering an RSS feed for the blog allows readers to have new headlines pushed to them instead of having to check for new posts.