January 2007

Making the Case—Graphics and the Modern Juror

by Nicole Matthiesen

It has been said that if you can imagine it you can understand it. As a lawyer, it is your role to help each juror "see" or imagine the case based on your arguments, not your opponent's. This article explains the importance of communicating with visuals in the courtroom, and its effectiveness on modern juries.

Columns

Monthly Marketing Brief

The Five Truths of Advertising in a Membership Directory

by Bob Weiss

The Web has changed how we look up information. With a few taps on the keys and a click of the mouse, it is easier than ever to find a phone number and address. As a result, the value of advertising in a membership directory has changed. And according to Bob Weiss, so should your opinion.

Management Tips and Tricks

Are You Unique Enough to Deserve A Raise?

by Edward Poll

When a law firm bases its billing on costs rather than value, it increases the risk of underselling its services. Yet, without a unique selling position, the client rarely sees past the costs. Ed Poll offers some suggestions on how providing solutions, not just services, can help increase your value and ultimately increase your annual income.

Management by Agreement

A Fresh Start for the New Year

by Stewart Levine

Resolve to make this the year you get the results you want. It can be easier than you think if you understand and adopt the Laws and Principles of Agreement.

Special Feature

Looking Ahead to ABA TECHSHOW 2007

by Dan Pinnington, Chair of ABA TECHSHOW 2007

The world's premier legal technology conference, ABA TECHSHOW® comes to Chicago for the 21st year March 22-24, 2007. On the slate are more than 50 CLE sessions presented by the best legal technology speakers, a vendor expo with more than 100 exhibitors and countless opportunities to learn about the latest in legal technology.

Departments

Marketing

10 Easy Ideas to Woo Your Target Audience Online

by Jen Blackert

This article offers 10 tips for boosting your personal relationship with online visitors and transforming that connection into a successful business relationship.

Management

Creating a Law Firm Transition Plan

by Austin G. Anderson

Many small and midsize law firms are facing the departure of the lawyers who founded the firm (and sometimes their clients as well). Without a transition plan that addresses retirement, these firms face an uncertain future. Learn more about how this can be avoided at your organization.

Technology

Hardware and Software: You Bought It, You've Got It—Now Use It!

by Barron Henley

Many lawyers are tempted by new technology and its implied promise of speed, efficiency and convenience. Yet once a purchase is made, the transition from box to implementation is often delayed indefinitely. This doesn't need to be the case. Find out how increase the ROI of your next purchase.

Upcoming CLE

Capturing More Time (and keeping your client happy while doing it)

Thursday, January 18, 2007

Program Summary

Everyone knows you can dramatically increase your annual earnings by capturing just 15 more minutes per day. How do you make sure clients understand the value of your services, and pay for them, too? Come to this session to learn practical tips, tricks and techniques that will allow you to better manage, capture, enter, charge and collect for your valuable and limited time every day.

Learn more »

Contacts

Editor in Chief:
service@americanbar.org
Werner Associates, LLC

Associate Editor:
service@americanbar.org
North Carolina Bar Association

Advertising:
Anne.Bitting@americanbar.org

Sponsorship Information:
service@americanbar.org
**************************************
Board of Editors:

service@americanbar.org, Brady & Associates Career Planners, LLC
service@americanbar.org, Oklahoma Bar Association
service@americanbar.org, Mass.LOMAP
service@americanbar.org, Lawyers' Insurance Association of Nova Scotia
service@americanbar.org, Briggs and Morgan, P.A.
service@americanbar.org, Kay, Griffin, Enkema & Brothers, PLLC
service@americanbar.org, Stevens MacPhail, P.A.

Advisory Board:

service@americanbar.org, Burney Consultants
service@americanbar.org, Ledjit Consulting
service@americanbar.org, WealthCounsel, LLC
service@americanbar.org, FIOS, Senior Manager and Consultant
service@americanbar.org, State Bar of Wisconsin
Catherine.Reach@americanbar.org, ABA Legal Technology Resource Center
service@americanbar.org, Thorp Reed & Armstrong, LLP
service@americanbar.org, Sensei Enterprises, Inc.
service@americanbar.org, Catalyst Repository Systems, Inc.

LPM Resources

Law Practice is the ABA Law Practice Management Section's award-winning magazine. Published six times a year, Law Practice is the leading magazine on the business of practicing law, providing insightful articles and practical tips on marketing, management, technology, finance and more.

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