| Monday, November 7, 2011 |
| | 3:00 p.m. – 5:00 p.m. | Registration |
| Tuesday, November 8, 2011 |
| | 7:30 a.m. – 4:30 p.m. | Registration |
| | 7:30 a.m. – 8:45 a.m. | Breakfast |
| | 8:45 a.m. – 9:00 a.m. | Welcome |
| | 9:00 a.m. – 10:00 a.m. | Keynote #1: Lie to Me! "Emotion Management" of Your Marketing Will Invite Trust, Not Contempt |
| | 10:00 a.m. – 11:00 a.m. | ROI: Examining the Return on Investment for Business Development Spending |
| | 11:15 a.m. – 12:15 p.m. | The Business of You – Surviving and Thriving in Big Law |
| | 12:30 p.m. – 2:00 p.m. | Luncheon: Effects of Rankings & Ratings on the Legal Profession |
| | 2:00 p.m. – 3:00 p.m. | An Ethics Guide to Lawyer Marketing |
| | 3:15 p.m. – 4:15 p.m. | The Power of Video in Lawyer Marketing |
| | 4:30 p.m. – 6:30 p.m. | Golden Gavel Awards Ceremony and Reception |
| Wednesday, November 9, 2011 |
| | 7:30 a.m. – 12:30 p.m. | Registration |
| | 8:00 a.m. – 9:00 a.m. | Breakfast |
| | 9:00 a.m. – 10:00 a.m. | Keynote #2: "In Search of…Lawyers" How the Internet Has Changed Everything |
| | 10:00 a.m. – 11:00 a.m. | Social Media: Does Your Firm Marketing Plan Need A Face Lift? |
| | 11:15 a.m. – 12:15 p.m. | Associate Business Development Training |
| | 12:30 p.m. – 2:30 p.m. | Luncheon: 10x10 – 10 Topics, 10 Presenters, 10 Minutes Each. (It's like speed dating, but better) |
