Schedule at a Glance

Monday, November 7, 2011
 3:00 p.m. – 5:00 p.m.Registration
Tuesday, November 8, 2011
 7:30 a.m. – 4:30 p.m.Registration
 7:30 a.m. – 8:45 a.m.Breakfast
 8:45 a.m. – 9:00 a.m.Welcome
 9:00 a.m. – 10:00 a.m.Keynote #1: Lie to Me! "Emotion Management" of Your Marketing Will Invite Trust, Not Contempt
 10:00 a.m. – 11:00 a.m.ROI: Examining the Return on Investment for Business Development Spending
 11:15 a.m. – 12:15 p.m.The Business of You – Surviving and Thriving in Big Law
 12:30 p.m. – 2:00 p.m.Luncheon: Effects of Rankings & Ratings on the Legal Profession
 2:00 p.m. – 3:00 p.m.An Ethics Guide to Lawyer Marketing
 3:15 p.m.  – 4:15 p.m.The Power of Video in Lawyer Marketing
 4:30 p.m. – 6:30 p.m.Golden Gavel Awards Ceremony and Reception
Wednesday, November 9, 2011
 7:30 a.m. – 12:30 p.m.Registration
 8:00 a.m. – 9:00 a.m.Breakfast
 9:00 a.m. – 10:00 a.m.Keynote #2: "In Search of…Lawyers" How the Internet Has Changed Everything
 10:00 a.m. – 11:00 a.m.Social Media: Does Your Firm Marketing Plan Need A Face Lift?
 11:15 a.m. – 12:15 p.m.Associate Business Development Training
 12:30 p.m. – 2:30 p.m.Luncheon: 10x10 – 10 Topics, 10 Presenters, 10 Minutes Each. (It's like speed dating, but better)